The Competitive Value Innovation Guide analyzes your company’s innovation management by capturing the present state of your company, its primary markets, its key innovation focus and practices, its cultural alignment, the executive team alignment and the multi-dimensional competitive position of your company vis-à-vis your main competitor(s) based on your extensive knowledge and frank assessment of the situation.

Innovate Comprehensively

Business innovation comprises the processes by which a company pursues new ways to grow its value and enhance its competitive position in the market.

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Analyze Competitively

Innovation is about attracting customers with more valuable products and surprising the competition with more effective internal and external processes.

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Succeed Methodically

Success in an ever-changing competitive world requires both that the company knows itself and its competitors well and that it has a good methodology.

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Nurture Culture of Innovation

Companies with a culture that is better aligned with business goals and innovation strategies outperform their competitors.

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